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Zoom Events will try to re-create the in-person conference experience

Zoom says it’s still building out Zoom Events in the lead up to its launch, but as it stands, it’s both a rebranding of the more small-business focused OnZoom.

Zoom exploded last year, but though it managed to keep up with traffic and get on top of the security issues that emerged, it really hasn't evolved the product much (other than adding endless knobs and dials for micro-control of individual calls). Now it's pushing harder into paid events and calls. It does have the advantage of familiarity, especially for all the non-technical people who were forced to learn it, but there are dozens if not hundreds of companies trying to discover out how to do classes and events right, both horizontally and vertically (Yoga! Music! Stand-ups!), and very little network effect.


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