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Subscription-based streamers outstrip ad-supported services’ share of watch time

Ad-supported streaming services have some catching up to do. Subscription-based streaming services, which are largely ad-free, continue to dominate the amount of time people spend streaming video. But there is an opportunity for ad-supported streamers to edge into subscription-based services’ share of audiences’ attentions.

Of the time that people spent streaming video in 2020, 62% was spent on subscription-based services versus 32% on ad-supported services.

With the exception of Hulu, the preeminent streaming services have been subscription-based and sans ads. Netflix and Amazon Prime Video have historically dominated the market, and more recently Disney’s Disney+ and WarnerMedia’s HBO Max have risen the ranks without relying on advertisers for revenue. 


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