How Cape Town Used Behavioral Science to Beat Its Water Crisis

You will remember the numerous news articles that were circulating recently on how Capetown may run out of water this year after poor rains year after year. However, the Govt of Capetown relied on nudges and other behavior science-based techniques to drive its residents towards a common goal and successfully avoided the doomsday. If you are looking at large-scale practical applications of behavior science theories, you will like reading this one.


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