🎧 So cute I could I could eat it up – What The Research Podcast

seekingnorth.in

How many times have you come across a cute product and have thought, "wow I really need to buy this.. I have been waiting for this product all my life". And how many times have you come across a cute product and have thought, "ohh I really need to take care of this product, it is so delicate".

The authors in this research propose, the first type of reaction is elicited by products with 'whimsical' cuteness and the latter is a response to products with 'kindenschema' cuteness. Both impact consumer decision making but in vastly different ways.

If you are intrigued by what this is, want to know how 'cuteness' of a product impacts consumer decision making and how you can use it for your own products, this is the podcast for you.

Read more...
Linkedin

Want to receive more content like this in your inbox?