5 Uber nudges explained in less than 7 minutes (Video)


Behavioral Scientist Peter Judodihardjo breaks-down some of the nudges (5 to be precise) used by Uber to nudge its customers and drivers to use more of its service. Ethical issues aside, the video provides a quick look at some of the nudges that are present right in front of our eyes but we totally miss these when we use Uber (As I said, ethical issues aside). A good watch if you are new to Behavioral Economics and trying to understand the practical aspects.


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