Breathing Life into Higher Education w/ Experiential Storytelling

With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a community of students eager to help each other; and a call to storytelling—creating leaders that others can see themselves in.

Phil Cook, VP for Enrollment at Lee University, joins the show to discuss the importance of higher education and its impact on the future of the world.

What we talked about:

  • Higher Ed's Benefits & the Debate of Online Schooling
  • The Loyalty to a Student’s Alma Mater
  • Investing in Critical Thinkers Over Higher Pay
  • Helping Students See Themselves in Higher Ed Through Storytelling
  • Bringing Energy & Enthusiasm to Campuses
  • Advice for Listeners

Check out these resources we mentioned during the podcast:

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?


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