How Sight—Not Taste, Smell, or Touch—Became the Sense of the Supermarket

behavioralscientist.org

How many times have you walked through a supermarket and picked up a new brand of almond milk just because the package looked really really appealing?

It's not you alone. When it comes to buying food, sight has usurped all other senses. In this article, the author looks at how other sense such as smell, taste, and touch to the sidelines and what are the consequences.

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