🎧 So cute I could eat it up – What The Research Podcast


I started a new Podcast last week, title 'What The Research'. In this podcast series, I look at very interesting but relatively lesser known research papers and how you can apply this research in your professional and personal lives.

In the first episode I looked at a very interesting research paper on different types of 'cuteness' and how it impacts our decision making. The authors of this research proposed that there are two types of cuteness - Whimsical cuteness and Kindenschema (or Baby Schema) cuteness. Both of these trigger different emotions and hence impact our decision making very differently.

If you are intrigued by what this is, want to know how 'cuteness’ of a product impacts consumer decision making and how you can use it for your own products, this is the podcast for you.


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