Want to Win Someone Over? Talk Like They Do.


How many times it has happened that you have failed at making a business case for your project with your boss, only for a colleague to come in and convince your boss rather easily to put funds behind the same project.

Turns out that there’s a process and a formula to how your colleague convinced your boss. In this amazing article from the Harvard Business Review, the authors label this process as ‘Linguistic Mirroring’ and argue that there’s a formula to how preexisting relationships give people greater insight into how their evaluators think, reason, interpret, and process evidence, helping them tailor their messages and win them over. If you are pitching a project to your client or a boss soon, then this is a must check-out.


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