Social Norms: An Underestimated Tool to Change Behaviour

Social Norms are one of the most powerful behavior change tools available to us because imitating others's behavior is encoded in our biological fabric (for the purpose of safety and extending the gene pool, but more on that later).

In this article, the amazing folks from Cowry Consulting give a quick understanding of 2 categories of social norms, when to use them, and tips on designing a successful social norms-based intervention. If you are working on something where you plan to use social norms, do check this one out.


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