The science of craving | 1843 magazine | The Economist

Do you really want it so that you can enjoy it or do you just want it for the sake of wanting it?

The nuance between wanting an item vs wanting and enjoying the consumption of an item could be very subtle, but this is a puzzle that has stumped many neuroscientists for the longest time. Dopamine, a neurotransmitter has been much ‘maligned’ for leading us towards mindless consumption with the view that it is responsible for making us like an item.

However, over the last few decades, the work of Dr Kent Berridge has changed this notion. If you are interested in neuroscience and why we seem to want certain items (like hot coffee on a cold day) even though subsequently we don’t even enjoy it that much, this article from The Economist is a must read.


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