Adam Ferrier on 'Batman, Churchill and Zuckerberg on Behaviour Change' (Video)

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In this very interesting video from Nudgestock 2015, Adam Ferrier talks about how the Pratfall Effect shapes our thinking and our behavior. He provides a number of examples of how marketers can use this psychological principle, the research studies backing it and even a few pop quiz. This is the type of session where you come for the story-telling and end up staying for the awesome research-backed content.

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