Adam Ferrier on 'Batman, Churchill and Zuckerberg on Behaviour Change' (Video)

In this very interesting video from Nudgestock 2015, Adam Ferrier talks about how the Pratfall Effect shapes our thinking and our behavior. He provides a number of examples of how marketers can use this psychological principle, the research studies backing it and even a few pop quiz. This is the type of session where you come for the story-telling and end up staying for the awesome research-backed content.


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