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Peloton Recalls Tread and Tread+ Treadmills After Dozens of Injuries

A 6-year-old died after being pulled under the Tread+.

The US Consumer Product Safety Commission issued a recall request to Peloton for its treadmill due to risk of injury. The company initially refused the recall but has now complied. Not only has this put a big dent in its stream of new daily installs for the mobile app (a drop of ~50%), but DAUs have also fallen 11.6% since the recall request was issued. Just like when Chipotle had a Norovirus issue, I don't anticipate this hurting the app's performance indefinitely.


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