Pantone Colour of the Year: Hope and Strength

thebehavioursagency.com

I was today years old when I learnt that Pantone releases color(s) of the year that is a metaphorical prediction for how they see the new year unfold (I know, I know!)

This article talks about the Pantone Color of the Year 2021 but more importantly also double-clicks on the psychology of color and how marketers can influence customers through colors.

If you are the type of person who likes case studies, there are a bunch of very interesting ones towards the end of the article on how color was used for positioning and marketing of new/existing brands. Go check it out now!

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