How banks are motivating customers to save up for big purchases

www.freep.com

We are all skeptical about saving for tomorrow because after all, we all live in the present. No?

That's why banks are finding out creative behavior science-based techniques to motivate customers to save up for big purchases. Get a quick look at how these tactics benefit both the customers and the banks and what's the Behavior Science insight they are using. (Hint: It is something like the end is more important than the means).


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