As antitrust pressure mounts, Google to pull back benefit to sites that adopted its preferred mobile technology

Tl;dr: Google has announced that it will stop offering special placement as "top stories carousel" in search results for AMP webpages—which has been one of the key incentives for publishers to support AMP. “We will prioritize pages with great page experience, whether implemented using AMP or any other web technology, as we rank the results,” Google said in a blog post.


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