Twisted Carrots and Dynamite Beets: How Words Change Perceptions

Struggling to get your people to eat broccoli at the cafeteria? How about labeling it as 'crispy sizzlin Jamaican broccoli'? I honestly don't know if there's broccoli in Jamaica, it just sounded exotic. And that's the point of this research.

This article talks about a research that looked at how decadent-sounding descriptions can increase vegetable consumption drastically. And the good news is ? It works!


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