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TikTok Becomes the First Non-Facebook Mobile App to Reach 3 Billion Downloads Globally

TikTok was the most downloaded and highest grossing non-game app globally in the first half of 2021, reaching nearly 383 million first-time installs and an estimated $919.2 million in consumer spending. Although new downloads of the app were down 38 percent year-over-year from nearly 619 million in 1H 2020—a decline partially attributable to its removal from India’s app stores—consumer spending in TikTok was up 73 percent from $530.2 million in the year-ago period.


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