Putting Peer Pressure to Work: A Q&A with Robert Frank

behavioralscientist.org

Robert Frank is a Professor at the Cornell University and globally renowned Economist. In this interesting interview, he talks about how he used to believe that any individual action a person takes to reduce their carbon footprint is essentially futile, how he changed his mind and the ways in which individual decisions wield tremendous influence.

PS: He also talks about the social effect of smokers, billionaires, and Prius drivers on the people around them, including you.

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