Collective Identity and the Limits of Innovation: A Review and Research Agenda

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In this essay, we discuss how collective identity shapes and constrains innovation [...]

“Being a symphony orchestra constrains your innovation simply because everybody expects you to be a symphony orchestra.”

We go on to argue that innovation researchers need to pay more attention to the mechanisms through which collective identity limits and shapes innovation, to investigate potential strategies that organizations can use to manage the tension between collective identity and innovation, and to better understand how collective identity can be used as a resource in innovation.

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